| Case Studies |
| We have succesfully launched several projects for our clients with various requirements. Hereunder you see are some of the highlights. |
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 Press Conference / Developers Conference
Wireless Video Distribution Chip Vendor
In order to increase the awareness to further get design win opportunities with Japanese consumer electronics OEMs, we helped the wireless video chip vendor organize a press conference and a developers conference for desig engineers from prospective OEM customers.
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 Press Tour for Reporters from Overseas
Cell Phone Chip Vendor
We arranged a press trip for a mobile phone chip vendor, inviting dozens of reporters from several oversea countries to Japan to, showcasing the chip vendor's success in the mobile phone market in Japan. The press trip resulted in tremendous global exposure reporting the chip vendor's success and strong momentum in Japan. |
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 Consumer-Targeted Promotion / Opening Ceremony / Press Tour
Outlet Shopping Mall
It's a year long project to promote a newly open outlet shopping mall in Chiba prefecture. The project includes consumer promotions with posters and direct mails to neiboring communities, pre-launch media pitches, local goverment relations, and the arrangement of a opening ceremony with a press trip to the mall. The project ended up with massive exposure in hundreds of different publications and TV news & variety shows to allure a great number of visitors to the mall.
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 Media Training
CMS Software Vendor
Working with a well known professional communication trainer, we arranged a media training for potential corporate spokespersons with a CMS software vendor. The trainees received a lecture to learn basics how to receive interviews from reporters, as well as simmulated interview workshops to receive reviews from the trainer on their communication skills.
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 Flight Launch Press Conference
Domestic Airline Company
We arranged a press conference for a new Japanese domestic airline company, which was about to enter highly competitive domestic flight market in Japan. Numbers of reporters including those from press clubs at MLIT(tMinistry of Land, Infrastracture, Transport and Tourism) and Haneda Airport, as well as those from trade papers and magazaines.
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Developments of Sales Collateral and Advertorial Featuring Case Study
BI Software Vendor
Considering Japan-specific market surrounding, we planned and developed sales collaterals for a BI (Business Intelligence) software vendor, which had just introducedt to introduce its latest-versioned flagship software. At the same timing, we arranged an advertorial article in an enterprise computing magazine, featuring a case study of the client's customer who successfully deployed and implemented the software vendor's flagship BI software.
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